Tuesday, December 13, 2005

Yahoo Answers ?

Yahoo just launched its own answers service: anyone can answer, and anyone can moderate those answers by rating them. Yahoo is betting on participatory culture and good will over Google's model of paying for the best answers.

Yahoo Answers has just gone live in beta test form, wearing an odd green livery. It invites users to "Share what you know. Answer open questions" in a wide range of categories from Arts & Humanities to Travel.

Wednesday, December 07, 2005

Google AdWords Tips


Planning is the key to using Google AdWords well. Many amateur AdWords users will set up an account for ease of use. Typically, they'll bid on a number of related keywords and develop one advertisement for that group of words. Since your ads have to perform very well, one advertisement won't be suitable for each keyword phrase. You must take the time to write custom ads for each keyword phrase you bid on, and you should have suitable pages for the visitor to land on.
Always remember that people are busy. You must respond to their needs immediately upon arrival, otherwise they'll leave and you'll have lost this excellent opportunity to create a new customer.

Why You Need Outbound Links

Just in case you've forgotten, an outbound link is a url that you have on your site that points to another website.
In today's Google PR obsessed Internet world, everyone is completely focusing on getting in bound links to your site. While you should always be on a mission to get more sites to link to yours, you must not forget their polar opposites. Remember, by having outbound links from your site, you are in essence "voting" for the site you link to. This is part of the entire ranking algorithm process for all the search engines. The idea is, that if two sites are similar in content and design, a site with more links pointing to it would be considered more important by the search engine.

SEO for Blogs

While there are many reasons to blog, there are two primary uses that are becoming more widespread with blogging: To game Google Adsense, and to also game the search engines for better rankings. Since Blogs are known to the search engines as daily snippets of information that are updated on a frequent basis, they get a lot of preference in the search results. So from this, how do you optimize your blog? Depending on the service you utilize, there are still some basics that you can apply. The two biggest blogging sites are WordPress and Blogger. If you are looking for an advantage with SEO, you should use Blogger since they are owned by Google, and you'll be indexed quicker. Blogs aren't all that much different than a site. The power of a blog is from the frequency of the posting. If the search engines see a pattern of 3 postings per day, they will be very active on spidering that site. Depending on the topic of the blog, you may be able to boost your blog in the rankings if it's related to a hot topic on the Internet.

Tuesday, December 06, 2005

Google PageRank Should Not Rule Your Life

So many people fixate on Google's PageRank. I suggest you should be more concerned about the traffic coming to your website, sales, the amount of content on your site and the number of on topic or directory backlinks you have acquired. PageRank is part of a much bigger equation of over 100 ways in which Google evaluates your website. Don't forget about the traffic that comes from the other search engines as well. Google may not always be the leader in search engines, keep current with the other major search engine players in the industry.

What Yahoo! Search Subscriptions is?

Yahoo! Search Subscriptions is a search engine within Yahoo! that only searches subscription sites. It’s a little like a site search feature for several sites at once. When you arrive, you’re asked to click on any of the seven sites that Yahoo! can focus your search on such as:
Consumer Reports
Forrester Research

If you have a subscription to the sites that you’re searching, then you can proceed to those sites as you would from a typical SERP. If you don’t have a subscription to those publications, then you’ll end up on a page that says “this page only available to subscribers.”

Directories and Your SEO Campaign

Gone are the days in which directories were key players in online search and SEO programs, but David's latest articles begs to differ, and even gives reviews of some of the newest directories on the web.

Monday, December 05, 2005

Why Google?

its difficult to have a good ranking on Google at least if your site had been around for a 6 months or even more. Google's not the main target you must follow if your site is new. There are a lot of search engines around, so why worry about just one?

Saturday, December 03, 2005

SEO-PR combines search engine optimization consulting with PR Web's press release distribution services

PR and PR Web today announced a strategic partnership that combines SEO-PR's search engine optimization consulting with PR Web's press release distribution services. The partnership offers help writing press releases for and sending press releases to the major news search engines, including Google News and Yahoo News.

Affiliate Marketing Coverage

Wanted to share some thoughts from the affiliate marketing perspective since lots of people have already covered it from the SEO and other perspectives. This year there was only one session on affiliate marketing, which I will talk about in a minute. The conference was heavily focused on SEO and SEM but there were also good sessions covering blogging, community building and other webmaster topics.

Friday, December 02, 2005

Google Guy says PageRank statement is false

Yesterday it was reported on a SEW forum thread that discussed a quote from a supposed Google representative saying that PageRank is for Entertainment Purposes only.

"I'd strongly disagree with the statement that the toolbar PageRank is for "entertainment purposes only"-- millions of toolbar users use the PageRank display to judge the quality of pages".

Google and Yahoo Optimization

Although there are glaring differences in the on page factors between the two search engines, you can increase keyword density to please Yahoo, and at the same time increase your link popularity with a razor sharp anchor text optimization strategy. Since Google clearly prefers incoming links with high keyword density on relevant pages you can influence your ranking results externally while maintaining a higher keyword density on your pages to please Yahoo.