Why Blog Optimization?

Blog, there exist as many or more optimization opportunities to optimize as with a web site. While most blog software is more search engine friendly out of the box than many web sites, the opportunities for blog optimization are readily available.

Why optimize your blog?
1).Increase rankings of the blog on BOTH regular search engines as well as blog/RSS search engines
2).Increase traffic to the blog from multiple sources such as social search .

PageRank is not a big deal

Matt Cutts made a clear statement about PageRank in the interview: "There are over 100 factors in ranking. And PageRank is just one of them. It's an important factor, but it's by no means the be-all and end-all."
We've said it before in our newsletter: the green PR bar in Google's toolbar doesn't mean much. If you want to get good results with search engines, you should not get obsessed with that value.